The TritonLake investor network includes over 200 single and multi-family offices, outsourced chief investment officers (OCIOs), fund-of-funds, university endowments, and other sophisticated institutional allocators. They have combined assets under management in excess of $4 trillion, and the average bite size for a primary fund commitment is in the $10 – 25 million range.

All of these investors have access to the TritonLake® Portal, which, combined with our proprietary recommendation algorithms, prioritizes investment opportunities to ensure that their interactions with TritonLake are as relevant, efficient and valuable as possible.

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Key Benefits

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Raise capital from a differentiated investor network that is not typically well covered either directly by GPs or by other placement agents.

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Focused presentation of opportunities ensure that funds are front and center for the most high-potential investors. Our matching technology prioritizes based on individual interests and preferences.

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The TritonLake® offering is full service - we stay involved all the way from agreeing on messaging to final allocation – we qualify, coordinate and facilitate meetings and calls, arrange data-room access, and assist with due diligence.

Typical engagement outline

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Marketing review (Month 1)

  • Review of content and messaging & compliance review

Audience design (Month 1)

  • Define target audience based on attributes of fund, our knowledge of individual investor preferences, and our proprietary matching algorithms
  • Agree audience with manager to ensure no crossover with existing coverage

Go-to-market (Month 1)

  • Communicate the opportunity via personalized outreach to the target audience
  • Launch of opportunity on the TritonLake Portal

Qualification (Months 1-3)

  • Hard qualification of target audience, refining it to investors interested in the opportunity
  • Coordination of calls/meetings with qualified prospects
  • Weekly pipeline update report
  • Leverage marketing services to include Q&A interviews and blogs, and social promotions.

Close investments (Months 4+)

  • Continued coordination of calls/meetings with interested parties
  • Facilitation of data-room access, due-diligence, and subscription documentation
  • Weekly pipeline update report
  • Leverage marketing services to include Q&A interviews and blogs, and social promotions

The TritonLake Difference

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Expertise


Over 100 years of combined experience in the investment industry

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Technology


Unique combination of technology and operations backgrounds coupled with investment expertise

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Service


Dedicated relationship management and marketing advisory services

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Investor focus


Differentiated network of
sophisticated investors 

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Emerging talent


Working with raises typically less than
$750 million, including emerging managers 

Learn more about TritonLake

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